Global Business Consulting · Seoul

Connecting Korea,
creating value.

We help foreign companies enter Korea
and Korean companies grow abroad.
Our officially recognized network
creates exceptional opportunities.

한국에 진출하는 외국 기업과 세계로 나아가는 한국 기업을 연결합니다.

Korelation is a global business consulting firm based in Seoul.
From the first market study to the signed agreement,
we arrange the meetings and partnerships our clients need.

  • 20+advisory and board positionsheld by the founders
  • 10+foreign chambers of commerceboard, advisory & membership network
  • 60+institutional and corporatepartners
  • 9practice areasfrom AI to government relations

Services

From entry study to signed agreement

Six service lines that carry a client from the first assessment of a market
through to the partnership and the performance targets that follow it.

Strategic consulting

Country-specific entry strategy, market and industry analysis, localisation design, and risk analysis with a roadmap you can measure.

Partner matching

Distributors, manufacturers, investors and joint-venture partners. B2B and B2G matching, negotiation support and MOU arrangement.

Corporate formation

Foreign entity and Korea branch set-up, overseas branch set-up, MRO procurement, and visa and residency support.

Marketing and market research

Global marketing and market research, localised marketing strategy, digital and social media, and sales performance management against KPIs.

MICE

International trade show support, embassy and chamber events, event management, and buyer matching with interpretation.

Additional advisory

Investment advisory for FDI and alternatives, ESG strategy, corporate Korean language training, and relocation support for expatriates.

Why Korea, why now

Demand is proven.
Access is the challenge.

2025 was Korea's strongest year for trade on record.
2026 is running ahead of the government's export target.
For foreign companies, the question is no longer
whether there is demand.
It is how to reach the Korean counterparty who can act.

Source: Ministry of Trade, Industry and Resources, January 2026 releases. FTA coverage from IMF and KEI.

  • $709.7BExports in 2025, the first year above $700 billion
  • $36.1BForeign direct investment pledged in 2025, a record
  • $78.0BTrade surplus in 2025, the largest since 2017
  • 59Countries covered by Korea's free trade agreements

Expertise

Where our network shortens the distance

AI and IT

Overseas expansion for AI start-ups, Korea entry for global IT companies, partner matching for AI solutions.

Bio and healthcare

Global pipelines for bio ventures, overseas regulatory support for pharmaceuticals and devices, clinical trial partners.

Beauty and cosmetics

Global distribution strategy for K-Beauty, local channel matching, regulatory and certification support.

Energy trading

Energy and commodity trading, energy projects in the Middle East and CIS, carbon credit trading advisory.

K-Content and IP

IP licensing for K-Drama and K-Pop, global content distribution, merchandise and character business, online Korean language and culture programmes.

Real estate and alternatives

Overseas real estate advisory, attracting foreign direct investment into Korea, alternative fund design.

Government relations

Engagement with ministries, local governments and public bodies, legislative consulting, policy monitoring.

Project management

Schedule, budget and KPI management for entry projects, coordination with local partners, hands-on management from contract to launch.

Sourcing

MRO procurement, parts and materials sourcing, supplier search and B2B matching, packaging and production materials.

How we work

Four stages, each with a defined output

Clients know what they are buying and what has been delivered.
We report on deliverables, not on activity.

  1. 01

    Discovery

    Business goals, target markets, budget and timeline, with stakeholder interviews.

    Needs assessment and market shortlist
  2. 02

    Strategy and roadmap

    An entry strategy and execution roadmap with KPIs and milestones.

    Entry strategy, roadmap and KPI set
  3. 03

    Matching and execution

    Local partners, MOU signing, corporate formation and launch under hands-on management.

    Signed MOU and entity established
  4. 04

    Performance and growth

    KPI monitoring, continued expansion and long-term partnership development.

    Quarterly review and growth plan

Global network

One specific relationship
for every region

Built on exceptional trust,
our credible leadership forms
a concrete network in every region.

  • Europe

    Board, advisory and membership positions at more than ten national chambers of commerce, with senior-level local networks.

  • Central Asia and CIS

    A partnership with a national investment agency, a uniquely recognized status, and senior-level local networks.

  • Middle East and Africa

    Embassy-level advisory positions and senior-level local networks.

  • Americas

    University programme partnerships and networks with major institutions and organisations.

  • South and Southeast Asia

    Advisory roles in research communities, and distribution and sourcing partners across ASEAN.

Extraordinary experts.
Exceptional success.
Exclusive clients.

The three commitments behind the Korelation name

Our people

Led by two co-founders

Portrait of Dr. Geondo Park

Dr. Geondo Park

CEO, Korelation

Ph.D. in Urban and Regional Planning

Positions

  • DirectorSeoul 120 Dasan Call Foundation
  • Honorary AmbassadorDodoma Region, Tanzania
  • AdvisorEmbassy of Ethiopia (Investment & Econ. Cooperation)
  • Independent PartnerKAZAKH INVEST (Korea Rep.)
  • PresidentUAE·Korea Business Council
  • Vice-ChairmanBulgaria·Korea Business Council

Other positions

  • AdvisorMunicipality of Elin Pelin, Bulgaria
  • Intl. Cooperation AdvisorBucharest Academy of Economic Studies
  • AdvisorDanish Chamber of Commerce in Korea (DCCK)
  • AdvisorWorld-OKTA (Overseas Korean Traders Assoc.)
  • Intl. Cooperation AdvisorKDRA (Korea Drug Research Assoc.)
  • AdvisorESG Committee, Korean Sport & Olympic Committee
  • Expert AdvisorGyeonggi Provincial Council
  • Technical AdvisorBusan Regional Land Mgmt. Office, Chungnam Development Corp., Gyeongbuk Development Corp., Chungju City, Yeongdeok County
  • Global Strategy AdvisorCursus Bio

kdpark@korelation.co.kr

Portrait of Dr. Soyoun Jenny Lim

Dr. Soyoun Jenny Lim

CEO, Korelation

Ph.D. in Korean Studies

Positions

  • Vice PresidentUAE·Korea Business Council
  • Global DirectorSeoul Art Fair
  • DirectorItalian · Spanish Chamber of Commerce
  • Honorary AmbassadorDodoma Region, Tanzania
  • Adjunct ProfessorWoongji Accounting & Tax College (Global Business)
  • Project ManagerNami Island Arts & Education, Inc.

Other positions

  • AdvisorDanish Chamber of Commerce in Korea (DCCK)
  • AdvisorWorld-OKTA (Overseas Korean Traders Assoc.)
  • Intl. Cooperation AdvisorBucharest Academy of Economic Studies (ASE REI)

Publications

  • 2026Kornector's Global Leadership (코넥터의 글로벌 리더십)

lsy@korelation.co.kr

Selected engagements 2025–2026

Diverse engagements across five continents

Client names are withheld under confidentiality agreements.

7

Market entry and partner matching

An MOU and supply contract between an Ethiopian conglomerate and a Korean electric vehicle manufacturer.

7

MICE and international events

The 2nd ESG Forum of the Kingdom of Bhutan, from programme design to speaker recruitment.

3

Government relations

Ambassadorial courtesy calls and MOU signings for a pharmaceutical company and a railway corporation.

3

Education and talent

An Asia internship programme for a US university, including corporate visits.

Partners

Institutions and companies
we work alongside

More than sixty institutional and corporate partners across government,
trade bodies, academia and industry.

Contact

Open a new chapter
in your global business.

Contact either co-CEO directly to discuss a project.

Email
lsy@korelation.co.kr
kdpark@korelation.co.kr
Office
6F, 47 Sejong-daero 23-gil
Jongno-gu, Seoul 03182, Korea
Web
www.korelation.co.kr

Project inquiry

Send us a message

Tell us about your plans for Korea or abroad,
and a co-CEO will get back to you.

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